At the invitation of Executive Producer, Alfredo Cortés, Production Inc accepted his offer to expand their expert production services in Mexico where they are now based in both Mexico City and Cancun. Their relationship lifted off the ground immediately, and sent them to New York City to film a very high profile ad campaign for the Pepsi brand, Epura water. The commercial features Latina pop megastar, Thalía, and was directed by Production Inc’s performance director, Christopher Watson. Immediately following the Epura spot, Production Inc and Cortés teamed up again to produce an episode of Discovery Channel’s international sensation, “Naked and Afraid” reality tv show in the Yucatan Peninsula.
Prior to their partnership, Daniel Frisch, founder and managing director of Production Inc, had only thought of Mexico as a vacation destination, after all it is the leading vacation destination in the world. However since meeting Cortés, both Frisch and Production Inc have come to know Mexico as an equally impressive and very strategic commercial, film and television production center. What had been lost on Frisch and Production Inc is the amazing value their neighbor to the South has to offer. Furthermore, Frisch realizes it all starts with a really strong producer, and Production Inc has found that in Alfredo Cortés.
When a country has everything you need to produce at the highest level, your experience and success will depend on the strength of the producer and the company he keeps. Alfredo Cortés makes Production Inc a leading production company in a country that stands second to none. Frisch acknowledges there are trends in the commercial advertising industry where productions tend to flock to that next “hot” location; and sometimes there is a very fine line between location and vacation. But, at the end of the day value and the overall experience is the foundation of repeat business, and when you’ve “been there done that,” Mexico is one of the few places you will want to do it again, and again.
While Mexico is considered a newly industrialized country and an emerging power, economists forecast Mexico to be one of the top five economies in the world by 2050. It is the leading supplier of silver, but their most lucrative commodity is oil, where they are currently the 10th leading producer in the world. In terms of media production Mexico is geographically privileged, nestled between the United States and Central America. And while you may not find the snowcapped mountains you are looking for, you will find most everything else imaginable, including the stages, facilities and craftsmanship to virtually create them (as inexpensively as it would be to film them practically).
The country itself is easy to navigate, and their process for getting a visa is streamlined. If you are a US citizen, it is even easier; all you need is a valid US passport. The airports are modern and offer multiple daily flights to anywhere you want or need to film, and the process for getting equipment in and out of the country is efficient. And, for some of the more exotic or remote locations, if the equipment and facilities you need are not already there, everything is reachable same day via local transport. There are no taxes on labor, the Peso is both stable and priced to offer incredible value and everything you need, at the level you need it can be found locally. They have all of the bells and whistles you need equipment wise, the crew is abundant and very experienced, the facilities are state of the art including post production and visual effects.
Above all, Mexico is simply amazing. Below are just a few of the hundreds of fun facts you may not already know:
Yes, production is hard work and long hours, but if the work is done well, and the place you are working is somewhere you want to be in your free time, then, don’t be surprised if you find yourself on a beautiful beach with a Corona beer in one hand and a 150 pound tamales in the other; enjoying yourself in Mexico.